MasterCard Commercial Plot: A Toaster Escapes in Oak Cliff
MasterCard is rolling out a commercial webisode for it’s new MarketPlace. Would it really cost that much to add a space between the words in your names MC? No spaces looks tacky. The plot is The Brave Little Toaster meets Oak Cliff/Downtown Dallas, according to sources cited in last Thursday’s edition of Oak Cliff People.
The story begins with our brave little friend busting out of a warehouse box at the North Texas Food Bank and follows him/her it as it wanders through downtown Dallas and eventually into Norma’s Cafe for a cup of coffee. If a toaster is anthropomorphic does it deserve a pronoun normally reserved for human beings?
I’m told the whole point of the story is to show that products really want to find their “true owner” and in turn MasterCard MarketPlace, my AP Style Book is screaming and melting into a puddle of tree pulp as I type those words, will “help” you find shopping suggestions faster by keeping track of past purchases and predicting what you “want” before you even knew you “wanted” it.